Wednesday, May 13, 2009

Krispy Kreme @ Berjaya Time Square

Music: None Mood: Serene


Joining the Krispy Kreme craze, I decided to check out the world renowned doughnut at our very own first outlet at Berjaya Times Square.


I'm not an avid fan, but I'd like to know how American cops' favourite late night snacks taste like.

The best seller- Original Glazed and Hershey's Dark Chocolate.

Pin walloped a total of 450 calories for the tasting... I guess we didn't like it THAT much. The Original Glazed was too sweet for our liking but luckily Hershey's taste good. Comparing to J.Co, Krispy Kreme is crispy whereas J.Co donuts are soft.

Krispy Kreme targets to open another 20 stores within the next 5 years all over the country; whereas J.Co Donuts is planning to open 5 more in 2009, excluding the current 4 outlets. On the other hand, Big Apple Donuts, the notorious 99% copycat of J.Co, already has 33 stores operating nationwide; of course not forgetting the nearly neglected Dunkin' Doughnuts.

I wonder when will this doughnut franchising trend end? When will this niche market turn into a mass market? What would the next franchise be? Let me guess, Ben & Jerry?

2 comments:

~ah w@i~大炮王~ said...

I think they are opening one MidValley or OneU....can really remember...saw the renovation notice.....

~angelkit~ said...

exactly! MV and One U will be their 2nd and 3rd branch. Wonder are they gonna give out golden tickets again?